Time for Diversity in Toys

WHY ARE WE DOING IT?

We believe that supporting diversity in early childhood encourages children to honor differences, explore things that are unfamiliar, and experience a world beyond their immediate lives.

We want to improve our world, and we’re starting with children, the toys they play with, and what those toys can teach them.

In the 1940s, psychologists began studying children’s attitudes toward discrimination using dolls. The Clark Doll Test was used to put a stop to the segregation of schools, and we learned that children had internalized racism caused by discrimination.

Today, our kids face challenges that aren’t so black and white. Through MyFamilyBuilders toy-set they are creating a world where children and parents are proud of themselves, their families and their communities.

WHAT ARE WE DOING?

We’re giving kids the opportunity to create friends and families that are as unique as they are! The FamilyBuilders team has created an all-encompassing, educational toy set that lets kids build the characters and families of their choosing. Traditional doll sets impose limitations on a child’s imagination, which can have lasting effects. MyFamilyBuilders removes these restrictions and opens their eyes to a world of possibilities.

HOW ARE WE DOING IT?

Through play! Play is the most impactful way for children learn about the world around them. Though it may just look like fun and games, children learn and internalize important values that will affect their perception of themselves and the world around them for years to come. With extensive choices and endless combinations, MyFamilyBuilders kids can create a world free of preconceptions.

EVERY DAY, CHILDREN PLAY WITH TOYS THAT IMPOSE LIMITATIONS ON THEIR PERCEPTION OF FAMILY. WE BELIEVE A SINGLE, ENGAGING TOY CAN TRANSFORM A CHILD’S PLAY FROM SIMPLE TO SYMBOLIC, FROM REPETITIVE TO INVENTIVE, FROM SOLITARY TO SOCIAL.